You can find them in all businesses large and small -- including supposedly creative fields like advertising and entertainment. They're the ones who always play it safe, find comfort in repeating and rehashing old ideas, are afraid of bright colors, offbeat design, or anything that will make them or their work stand out in a crowd or, heaven forbid, invite criticism. They survive in the shadows and fear the limelight. I call them Marketing Zombies.
Marketing Zombies aren’t like the zombies you see in the movies. Their bodies aren’t dead…just their imaginations. Not the un-dead...just the un-imaginative. You know who they are.